Our Values

Our Portfolio

As proven operators with a successful track record in service companies, we are building a house of brands in B2C and B2B service companies that integrate an entrepreneurial approach, operations rooted in people and process, and data and tech-driven organic growth strategies for new models of growth, customer experience, and profitability. All of these allow us to accomplish our mission of value creation, which is to sophisticate the unsophisticated.

We combine a track-record of proven service company success with experience upending traditional business and delivery models to:

Rapidly create organic growth less expensively, without integration attrition from roll-up strategies -->80-90% cheaper cost of growth

Substantially reduce customer acquisition cost, increase customer lifetime values -->reduction of 60-80% in CAC
Increase retention through enhanced customer experience --> 20-30% better retention

Increase management accountability and improve operational margins with real-time business intelligence -->15-25% better operating margins

How we do this:

Leveraging a robust data-driven infrastructure to inform strategic growth and real time decision-making.
Creating data-flywheels that all of our businesses to gain insight from each other to significantly improve customer acquisition costs, lifetime values, and retention.
Assembling an expert team of operators, technologists, strategists, and digital marketers with decades of experience innovating B2C and B2B service companies.

Our Playbook for Service Companies:

Our investment criteria:

At least $200K of EBITDA
Home or commercial service business in an industry in which we operate a platform we have started
Southeastern United States geographical location

We are excited about business verticals that perform recurring services at homes and/or businesses. Our current portfolio of home (B2C) and commercial (B2B) service companies:

Magna Pest Solutions

Launched by us in 2020 in Austin and Dallas, Texas, Magna Pest Solutions creates "pest-free and stress-free" environments for its customers. Magna now operates in 14 geographies across 9 states throughout the southeastern United States. Magna is uniquely poised for growth through proven digital channels. Additionally, we have made two tack-on acquisitions to Magna when we acquired Savior Pest Control in Fort Worth, Texas and EcoVibe Pest Control in Dallas, Texas. Learn more about Magna at www.MagnaPest.com.

Swel Janitorial Group

Launched by us in 2021 in Austin, Texas, Swel Janitorial Group makes property managers' and owners' lives easier by delivering reliable and customized services to a diverse portfolio of building types. Swel now operates in 8 geographies across 5 states with over 200 personnel. Swel is a commercial (B2B) janitorial business that has a foothold on leveraging experience, transparent reporting, and a proactive approach to create a better customer experience for property managers and building owners alike. Learn more about Swel at www.SwelJanitorial.com.

Piscina Pool Care

Launched by us in 2024 in Austin, Texas, Piscina Pool Care makes caring for pools as effortless as enjoying them. Piscina currently operates in central Texas with aggressive expansion plans. Piscina serves both residential and commercial customers with a team of experts that deliver recurring care, meticulous maintenance, and a seamless customer experience, which combine to allow Piscina to grow organically through digital strategies. Learn more about Piscina at www.PiscinaPoolCare.com.

Quality Exterior Group

Launched by us in 2021, Quality Exterior Group is a B2B street sweeping and erosion control business mainly serving developers in Austin and San Antonio, Texas. Learn more about QXG at www.QXG.us.

At Emory Oak Partners, our expertise lies in often disregarded assets where we can enhance sophistication and process, roll our sleeves up, and leverage data and technology to be smarter than our competition. While our primary focus is service companies, the same opportunity arises in real estate, which we have a dedicated and focused team to execute on. Primarily, we find these opportunities in land entitlements and multifamily and have built a track record in these sectors by providing value-add strategies to assets

While we have completed many SPV real estate deals, Longhorn Opportunity Fund (LOF) memorialized our first fund in real estate. LOF contains five core assets, which were primarily single-use, single-parcel assets. The strategy was to purchase them for their then current values, re-entitle, re-zone, and parcel out for the highest and best uses, and sell to end users/developers.